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Contents

Mashup Camp Best Original Mashup Contest

OFFICAL RULES/NO PURCHASE NECESSARY:

The "Best Original Mashup Contest" (the "Contest") is being sponsored by United Business Media LLC (the "Sponsor") in connection with Mashup Camp 7 to be held November 17-19, 2008 at the Computer History Museum in Mountain View, California (the "Conference"). Each person who enters the Contest (each, an “Entrant”) agrees to abide by the terms of these Official Rules and by the decisions of the Sponsor and its judges, which are final and binding on all matters pertaining to the Contest.

How to Enter:

To enter the Contest, an Entrant who is otherwise eligible under these Official Rules must sign up for the Contest live, at Mashup Camp, anytime between 9:00 a.m. PST on Monday, November 17, 2008 and 5:00 p.m. PST on Tuesday, November 18, 2008 (the "Entry Deadline"). All live entries must be made no later than 5:00 p.m. PST on Tuesday, November 18, 2008.

Entrants may list their intention to participate at http://wiki.mashupcamp.com/index.php/SpeedGeeking8. However, listing one’s intention to participate does not improve one’s chances of winning.

Entrants must be present on-site at Mashup Camp on Wednesday, November 19, 2008 in order to present their software mashups to a peer-panel of judges. Entrants will sit at a table provided by United Business Media LLC in order to demonstrate their mashup Entries on their laptops. United Business Media LLC does not guarantee power, but does make best efforts to provide network availability.

Notification:

Entries will be evaluated by event attendees at the Conference (each, a “Judge”). Judging will be completed by 4:00 p.m. PST on Wednesday, November 19, 2008 at the Conference. The prizewinner will be determined by the votes of event attendees. Each event attendee will evaluate the Entries and vote once for their favorite Entry.

Sponsor will notify potential winners, in person, on Wednesday, November 19, 2008 during the Awards & Cocktail Reception at the end of the last day of the Conference. Sponsor’s and Judges’ decision is final. This contest is sponsored by United Business Media LLC, 600 Community Drive, Manhasset, NY 11030.

Entrant Requirements:

Any potential winner (each, an “Entrant”) who does not satisfy all of the requirements of this section may be disqualified, and Sponsor may select an alternate winning Entry from the remaining Entries.

Each Entrant will be required to attend a mandatory meeting (“Contestant Meeting”) at 5:30 p.m. PST on Tuesday, November 18, 2008. During this meeting, each Entrant must sign and return a declaration of eligibility and release of liability and provide Sponsor with social security or taxpayer I.D. number for tax reporting purposes. The declaration and release will include, to the extent permitted by law and even if already granted by a Entrant’s acceptance of these Official Rules, the grant by each Entrant of permission (without further compensation) for Sponsor to use the Entrant’s name, photograph and likeness (if an individual), logo (if any), state of residence, and Entry for advertising, promotion, marketing, and administration of the Contest and the Conference, including mention at www.mashupcamp.com.

Each Entrant will be responsible for his or her own costs of travel, meals, accommodations, and equipment in connection with the Contest and the Conference. All individual Entrants and representatives of business entity Entrants must be in sufficient physical condition for safe travel to the Conference.

Prize List:

Grand Prize: One (1) 17” MacBook Pro

Approximate Value: $ 1,999.00 US Dollars each (One thousand nine hundred ninety nine US Dollars)

Total Approximate Value of All Prizes: $1,999.00 US Dollars

In the event of unavailability of the stated prize, Sponsor reserves the right to substitute items of equal or greater value. Prize is not transferable, exchangeable, or redeemable for cash. Taxes are the sole responsibility of winner and winner will be required to complete a W-9 form and submit it to United Business Media LLC. Winner must have signed and returned an affidavit of eligibility, liability release and have granted permission to use his/her name and likeness for advertising and promotion (without further compensation to the winner) during the Contestant Meeting on Tuesday, November 18, 2008 or an alternate winner(s) will be selected. (Tennessee residents need not complete and return a publicity release.) Contest void where prohibited or restricted by law.

Prize Terms:

All monetary amounts in these Official Rules are indicated in United States dollars. Sponsor reserves the right to substitute any non-monetary prize with an item of equal or greater value. Each Entrant will be solely responsible for bearing any income or other taxes, fees, or other costs relating to any prize.

All prizes will be awarded on-site at the Conference. It is possible that some or all Winners may be offered gifts from Conference sponsors or other third parties. Sponsor makes no representation or warranty that any such gifts will be offered or received, does not endorse any such gifts, and is no way responsible for any such gifts.

Eligibility:

Contest open to legal residents of the 50 United States, including the District of Columbia (but not Puerto Rico) who are 18 years or older, who register on-site by 5:00 p.m. PST on Tuesday, November 18, 2008, attend the mandatory Contestant Meeting, and participate in SpeedGeeking on Wednesday, November 19, 2008.

Entrants may list their intention to participate at http://wiki.mashupcamp.com/index.php/SpeedGeeking8. Early listing of one’s intention to participate does not improve one’s chances of winning. Employees of United Business Media LLC, its affiliates, advertising, promotion and production agencies and members of their immediate families (including spouse, parents, siblings, grandparents, grandchildren, step-children, step-parents and in-laws) or those with whom they are domiciled are not eligible.

One live entry at the Event per person is permitted. The use of any automated devices in connection with this promotion is prohibited. Entries made live at the Conference will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. In the event of a dispute, potential winner may be required to provide proof that the potential winner is the authorized account holder of the e-mail address associated with the potentially winning entry.

Criteria:

The winners will be selected based upon the votes received by the Conference attendees who choose to participate using the following methodology:

Prior to the SpeedGeeking session on Wednesday, November 19, 2008 (the “Contest Period”), each attendee will be given a single wooden nickel. During the Contest Period, each attendee will decide which Entry was the best based on the criteria below and will give that Entrant their wooden nickel. The Entrant with most wooden nickels at the end of the Contest Period will be declared the winner. In the event that no entries are received, no prize will be awarded. The winner will be announced at the designated site within the Event takes place, between 4:00 P.M. and 7:00 P.M. PT on Wednesday, November 19, 2008.

Potential winners must be present at the designated site within the Event between 4:00 P.M. and 7:00 P.M. PT on November 19, 2008 in order to win.

Attendees will be looking for:

  • a novel and engaging way in which the technology delivers features; and
  • exceptional creativity and usability in the development of the software Mashup.

Liability/Terms and Conditions:

By entering, Entrants release United Business Media LLC and its officers, employees, directors, agents and affiliates with respect to the use of the prize(s) awarded herein, agree to be bound by these rules, and consent to the use of their names and likeness for advertising and/or promotional and/or marketing purposes without additional compensation. (A Tennessee resident consents to the use of his name and likeness only if such Tennessee resident expressly consents to such use.) United Business Media LLC is not responsible for incorrect or inaccurate entry of information including, but not limited to technical malfunctions, human error, lost/delayed data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software or any combination thereof, or entry materials that have been tampered with. United Business Media LLC is not responsible for any injury or damage to Entrants or any other person’s computer related to or resulting from participation or downloading any material in this promotion. Entries that have been tampered with or altered are void. United Business Media LLC reserves the right to cancel, terminate, modify or suspend this promotion if it becomes technically corrupted or if for any reason the Internet portion of the program is not capable of running as planned, including infections by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of United Business Media LLC, which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion.

This promotion shall be governed by the laws of the United States.

Representations:

By entering the Contest, each individual submitting entry materials (including an actual mashup Entry) represents and warrants to Sponsor that:

  • such individual either is the Entrant (if the Entrant is an individual) or is a fully authorized representative of the Entrant (if the Entrant is a business entity);
  • the Entrant and the Entry fully comply with all eligibility requirements and all other provisions of these Official Rules;
  • in preparing the Entry and entering and participating in the Contest and the Conference, the Entrant has complied and will comply in all respects with all applicable laws, regulations, and rules and has not violated nor will violate any agreement or understanding by which it is bound, including any confidentiality, employment, consulting, intellectual property assignment, or license agreement.

Termination:

Sponsor reserves the right to cancel, terminate, modify, or suspend the Contest in its sole and absolute discretion if the Contest becomes technically corrupted or is not capable of being run as planned, including infections by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest. In such event, Sponsor will post notice at the Conference and on the Contest Website and will implement an alternate means for awarding all prizes.

Miscellaneous:

If any part of these Official Rules is held by a court of competent jurisdiction to be invalid, illegal, or otherwise unenforceable, such part will be deemed modified or eliminated to the extent necessary, in the court’s opinion, to make it enforceable while preserving the original intent of the Sponsor, and the remaining parts of these Official Rules will remain in full force and effect. The Contest will be governed by, and these Official Rules will be interpreted by, and enforced in accordance with, the laws of the State of New York and applicable United States federal law, without regard to any conflicts of laws principles. The Contest is void where prohibited by law. Any dispute arising out of or relating to these Official Rules, the Contest, the Conference, or any prize must be brought exclusively in the state or federal courts located in New York, New York, and Sponsor and each Entrant irrevocably waive any objection to the venue and jurisdiction thereof.

Winners List:

For the name of the prize winner, available after November 8, 2008, send a stamped, self-addressed envelope to:

Mashup Camp 8 Contest

c/o Angela Bole

United Business Media LLC

11 W. 19th Street 3rd Floor

New York, NY 10011