MarketingMashups

Summary of Session: ........................................................................... Back to Camp Schedule

Session Organizer: Dave Nielsen

Session Summary: Most in attendance were interested in ways to promote thier mashups. Suggestions included:

List mashup on ProgrammableWeb - helps with SEO (ex: search for "US Census Dashboard" on Google)
Participate in API Developer Contests (ex: StrikeIron Hoops Contest
List data sources on website and get links to your site by data provider
Purchase AdWords, etc.

See below for further discussion:

Participants:

Dave Nielsen - strikeiron.com
John musser - programmableweb.com
Tim Zonca, Serena
Summer, serena
Nasan, Serena
Abed, Serena, new initiative, mashup exchange - platform int he cloud to promote mashups
Steve, SpringBreak.com
Andreas Kohn, Kapowtech, web scraping tech
Jonathan Marsh, director mashup product, WS02 - enable mashups within enterprise
Tim bradigan, eventful, licensing data and apis
Amanda, independent, 'assembla' - create a workspace for your team and add mashups to it
Andy singlton from 'assembla'
Vladamir Alexa, CNET Networks, created iphone app for their site
Jeff Ferber, 'entreprenuer'
Harish
Mathew, created a facebook app, myfoodfix
Mike, consultant,
David Jon, America's 3rd party presidential candidate
Ngoc, Sun, compilers for java, c, c++, fortran (also CEO of company)
Sarah Hart, consultant w/ background in marketing
Pete
Peter halinan

Why are you here?

John's overview of ProgrammableWeb

a directory, since 2005, 675 apis, 3000 mashups
can see the connection between what people have built
in 2006, someone wrote an article in Denver, got on Pweb, in 3-days it had quadrupalled
60% of traffic comes from search engines
mashups do a poor job of SEO their mashup
market to

Further discussion & Comments:

stephan - also need to think about mktg to consumers
steve - is there a markup language for promoting your api/mashup
jeff - comscore can track mashups
john - can ou markup your site to share what site is built on?
stephan - would be good to have a microformat
matthew - can attribute the data so they know where the data is coming from
amanda - all standard seo, but also site information about data and app
tell the provider of the data
stephan - see "rss in plain"
john - make video of your mashup
Sarah Hart - Create a 30 second spot, and advertise on Cable TV
Dave - contests, such as StrikeIron's contest, developers, bloggers, pop-culture websites
harish - ?
steve - adsense is good too
Sarah Hart - Call into Our BlogtalkRadio Show Talk nto us and promote your mashup and your business.
steve - assist local community
what are good ways to promote widgets? - A: WidgetBox, ClearSpring, iGoogle, NetVibes, Pageflakes