Monetization Models for Mashups

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Six months have passed since the popular Mashup Monetization Models session at MashupCamp1. Lets follow-up on this theme, but take it further with examples. Feel free to list your ideas here.

• Ad generated revenue (Google, Yahoo, etc.)
  • (feel free to add examples)
• Vertical specific ads/sponsorship (Addidas for world-cup related mashup)
• Affilliate links (Amazon, eBay, etc.)
  • http://www.dudewheresmyusedcar.com/
• Premiums services (1-5 users free. Pay for additional users/services, etc.)
• Mashup as an acquisition vehicle (build an innovative mashup, get acquired)
• Mashup as a resume builder (build an innovative mashup, get a job at Google, Yahoo, etc.)
  • http://www.housingmaps.com/
• Summarize user generated data and sell for a fee

Summary (temporary brain dump. to be updated later

Monetization Models: 30 people attended

• ad revenue
• affilliate
• surveys for sale
• paid subscription for premium services
  • hotornot, whois.sc
• search
  • tripadvisor.com, simplyhired.com

API Monetization

• free data with links back to site (Amazon, eBay, HotOrNot)
• charge a flat fee for access to the API
• charge a fee per access (*hit*) to the API

Ad companies

• AdSense
• AdBright
• BlogAds
• Federated Media
• Yahoo Publishing Network

- Yahoo isn't as good as Google yet b/c targeting is poor

• eBay
• Amazon
• TextlinkAds.com (google will rank you lower. distribution of bad karma)
• CJ
• Linkshare
• mecommerce.goodstorm.com
• Pheedo (rss)

Mobile Revenue:

• sms.ac (watchout, you can sign-up for a service
• Frucall (1-888-DO-FRUCALL)
  • uses voice ads
  • drives traffic to http://www.frucall.com through services such as bookmarks and voice notes resulting in CPC and ad clicks
  • uses local coupons through retailer stores for better deals for the consumers
• 800-Free-411
• CellFire is sending coupons to cell phones (just raised $10M)
• Phone Search

What is a mashup?

• do it and ask for forgiveness later

Has problem with Adsense because

Issue:

• dynamic content
• free content needs to get paid for (ex: Yahoo)

More summary info from this discussion is blogged at christine.net

Interested

1. DaveNielsen - StrikeIron
2. MarcMezzacca
3. PatrickChanezon - Google
4. JohnHerren - Zend
5. BrianHamlin
6. EricKeosky-Smith - Incendo
7. YobieBenjamin - GoodStorm.com
8. DoraiThodla - InfoMinder
9. Nasser Manesh - Frucall
10. DannyThorpe - Windows Live Platform

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