User acquisition and retention strategies
From MashupCamp
Ok, your mashup is up and running, and you are all excited about it. What happens next?
- How do you measure success?
- How many users per day or month do you expect to acquire?
- What's a good growth rate?
- In a year, how many users do you think will have signed up? How many are actively using it?
- How do you tie that into your revenue? (See other discussion, Monetization Models for Mashups)
- And to acheive your goals, how do you advertise your mashup? How do you convince people that they should try or sign up?
- Last but not least, how do you encourage people who have signed up to keep using your mashup?
